Outsmart, Not Outspend is an integrated marketing model we developed with challenger brands in mind. Over the years, we have learned that even large, well-funded organizations are hungry for ways to become more nimble and efficient. Starting as a small, Sarasota advertising agency, Odato Marketing has grown into a national-award-winning Tampa Bay and Pittsburgh advertising agency by helping clients from the midwest to the east coast discover new ways to Outsmart, Not Outspend.

We believe your brand is a promise, not a logo. That people don’t read ads, they read what interests them. We believe content marketing/inbound marketing is the core of today’s smartest campaigns, but paid media still earns customers every day. And our product is your success, not the stuff we create. We believe in our cornerstones, integrity, attitude, ideas and results, and we only work with clients and team members with similar values.


Rich Odato


Bruce Downing


Becca Dahmen


Founded in 2004, Odato Marketing has grown to become one of the strongest Pittsburgh advertising agencies and Sarasota advertising agencies thanks to the talent of our people. Our team consists of 26 marketing, content and web design pros at the top of their game. Our work is done by full-time employees with support from long-term contractors who have been on our team for many years. We are experts in graphic design and art direction, copy writing and content development, publicity, video production, media planning, social media, market research, website development and more. Our leadership team collaborates with them and with each other on every project to ensure quality, meet deadlines and maximize results.

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