Bruce Downing, Author at Odato Marketing

Traditional Media

Traditional Media Re-Imagined

Traditional Media is Not Dead For the past several years, media writers have touted the massive exodus from traditional to digital media. Marketers have gone

Bruce Downing June 12, 2019

Branding

Brand Differentiation in the Digital Age

Differentiation (Still) Makes your Budget Work Harder In this era of brilliant marketing technology, brand building is often placed on the back burner while marketers

Bruce Downing March 28, 2019