Digital Marketing Specialist

Tampa Bay
Full-time

Responsibilities:

Plan, coordinate and execute clients’ marketing programs in order to meet performance goals
Manage client expectations and enhance relationships through proactive communication and scope management
Plan and manage digital campaigns using inbound and/or ABM best practices
Plan, write and produce content
Conduct keyword research to support SEO/SEM
Manage personas, databases, marketing automation and social media
Work with our award-winning designers, developers, video producers and other specialists to get projects done on time and on budget
Become the in-house expert on the client’s business and industry
Take the lead in creating monthly performance reports to highlight progress towards goals, areas of improvement, and recommendations for future programs
Stay informed about constantly evolving best practices in digital marketing. Be ready to quickly master and deploy new tactics for your clients’ benefit
Participate in regular client status update calls and client planning meetings. Prepare agendas and conference reports. Create projects, tasks, schedules and estimates aligned with those discussions
Understand each client’s marketing analytics and KPIs. Create reports and recommending future strategies and tactics
Integrate with traditional research, branding, advertising and PR resources as needed
Participate in new business proposals and presentations, as well as the agency’s own content marketing program as needed
Support the OMG Cornerstone Values: Integrity, Attitude, Ideas and Results

The ideal candidate will:

Have at least two years experience working as a project manager, inbound specialist, or account manager in an agency environment
Have excellent written and oral communication skills
Have performance-based digital marketing experience (specifically focused on traffic and lead generation)
Have experience using tools such as Teamwork and Slack to keep projects on track
Have a strong working knowledge of digital marketing strategies and best practices, specifically around:
- Blogging
- Search engine optimization (SEO)
- Conversion rate optimization (CRO)
- Email marketing
- Social media marketing
- Link building
- Pay-Per-Click (PPC) marketing
Know Microsoft Word, Excel and PowerPoint (and Google Docs/Sheets)
Be able to make content updates in WordPress (and HubSpot COS)
Have experience using Google Analytics to track and measure performance
Have experience using marketing automation tools such as HubSpot, Pardot, Act-On, Marketo, Eloqua or Infusionsoft
Have experience using other digital marketing tools such as Moz, Sprout Social, Buffer, MailChimp, etc.
Be able to manage multiple priorities at once, seeking opportunities to turn similar projects into efficient future processes wherever possible
Have excellent client service skills and exceptional attention to detail
BA or BS degree in a relevant field

Strongly Preferred:

Be or quickly become Inbound Marketing and HubSpot certified
Be or quickly become Google Ads and Analytics certified

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Why Work At Odato Marketing?

Competitive pay and benefits? Of course. But why do we really work here?

We do it because we enjoy a fast-paced creative environment where we get to work with many different kinds of clients, issues, and industries. We like to be challenged and surrounded by colleagues with the talent and skill to handle challenges. We don’t have a need (or time for) micromanagement; we prefer to manage our own work and be accountable for our own performance. We share the common values: integrity, attitude, ideas, and results. We love to use the latest digital marketing techniques and technology, but we’re also committed to building valuable brands, developing breakthrough creative–and growing a truly outstanding creative digital agency. Sound like you?