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5 Secrets to
Defend Your Premium Price

Best Practices for Food Producers

These 5 secrets Are Just a Sneak Peek

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These 5 secrets Are Just a Sneak Peek

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Display-Worthy Cartoning

Video as a buyer selling tool

QR Codes at Point of Sale

Use of micro influencers

Get above the buyer & reach the merchandiser

Custom Cartoning =
Eye-Catching Loose Fruit Displays

  • Your loose fruit can blend into the produce department or stand out if cartoning is display-worthy.

Got beautiful loose fruit?
Set stores up to use your cartoning expanding your footprint in eye-catching displays.

Captivate Buyers with Dynamic Videos

  • Excite produce buyers with compelling origin stories, impactful product launch, and informative explanatory videos.
  • Adapt and reuse these strategies to captivate shoppers' interest.
Fee Fi Fo Pum Video Thumb

WOW Your Customers with an impactful Introduction

Dragon Fruit Explainer Video Thumb

Explainer: Spark interest in different varieties.

Noble Origin Story Video Thumb

Origin Storytelling: Storytelling to highlight quality.

Enhance Shopping Experience with QR Codes

  • Encourage retailers to feature your QR code to boost purchase likelihood.
  • Use in-store QR codes to engage customers with fresh content, avoiding links to your existing website.

Boost Your Brand with Social Media Influencers

  • Select social media influencers carefully matched to your brand's identity.
  • Foster collaborative interactions that maximize the influencer relationship.
  • Create a win-win scenario for both influencers and your brand.
Influencer Image
Influencer Image
Influencer Image

Get above the Buyer - Build Success by Partnering with Merchandisers

  • Beyond the buyers await the merchandisers—reaching them can yield fruitful results.
  • Elevate brand presence, drive sales, and establish trust through strategic partnerships with produce merchandisers.
  • Secure prime placement and favorable terms through merchandiser introductions to key decision-makers.
We can’t thank the Odato Marketing team enough. After our family spent 40+ years developing the finest tangerine varieties ever produced, we knew we needed the best story crafting and packaging we could find. Once again, their creativity and differentiation strategies blew our expectations out of the water. The story, packaging and website/social are bold and had a big impact on getting premium prices and full-line commitments at retail.
Quentin Roe
President, Noble Citrus
Quentin Roe, President, Noble citrus
We can’t thank the Odato Marketing team enough. After our family spent 40+ years developing the finest tangerine varieties ever produced, we knew we needed the best story crafting and packaging we could find. Once again, their creativity and differentiation strategies blew our expectations out of the water. The story, packaging and website/social are bold and had a big impact on getting premium prices and full-line commitments at retail.
Quentin Roe, President, Noble citrus
Quentin Roe
President, Noble Citrus
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St. Petersburg
136 4th St N
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Saint Petersburg, FL 33701
(727) 339-0810
Pittsburgh Bridge
Pittsburgh
420 Fort Duquesne Blvd
Suite 1450
Pittsburgh, PA 15222
(412) 548-1731 x103

These 5 secrets
Are Just a Sneak Peek

Get ideas for your brand.