When it comes to medtech and life science brands, no two situations are the same, and no two campaigns are the same. To understand how we think and add value, schedule an intro to discuss your specific challenges. You’ll quickly see that our team has the experience to grasp your needs and articulate your options–and you’ll experience the energy and passion we have for supporting medical innovations that help save lives and enhance quality of life. Here are just a few examples: 

We helped Excel Medical develop and share its story from pre-FDA, through global launch, through successful acquisition by Hillrom.
We helped ViewRay take its pancreatic cancer breakthroughs from obscure clinical media to $1.23 million in earned consumer media, attracting 25,230 patients, families, and clinicians to our specialized landing page to connect with local treatment centers.
And we helped Regenexx clinics leverage breakthrough digital targeting to connect with consumers, dispel misinformation, and set consistent growth records.

Rich Odato began his PR and marketing career in healthcare at Pittsburgh Mercy Health System. At that time, PMHS was a 1000-bed medical center with a level-one trauma and burn facility, plus centers of excellence in Cardiology, Oncology and other specialties. Rich’s responsibilities included media planning and buying, daily news media relations and crisis communications, video production, and extensive ad copy and PR writing. In addition, he helped develop and manage the $3 million “Get Healthy, Pittsburgh!” campaign, oversaw the 150-year anniversary celebrations, and helped the hospital develop its first website, which earned “Best of the Web” honors in 1995.

In 1997, Rich moved to Florida and joined Sarasota Memorial Health Care System, where he was responsible for many similar activities and had account responsibility for the hospital-owned First Physicians Group as well as the hospital’s diagnostic imaging and home health brands.

As part of the Odato Marketing team, Rich continued to help Sarasota Memorial, starting with a digital strategy that earned SMH recognition from AdWeek as one of America’s best hospitals at using social media. Odato Marketing has also done extensive work for other brands such as HCA hospitals, Dental Care Alliance, and Sonder Health.