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Odato Marketing Group has opened a digital multimedia studio in Sarasota, relocating its headquarters to 1721 Independence Blvd. The studio allows Odato Marketing to produce photo, audio and video Web content in-house for the firm’s clients, which include market leaders in healthcare, education, manufacturing and consumer brands.

“Forward-thinking marketers are focusing on inbound marketing and creating compelling content,” said agency president Rich Odato. “Interruptive media advertising is certainly not dead, but it is changing. Customers are choosing where, when, how and why they interact with brands. The ‘why’ is relevant content and today, content is more than words.”

Odato noted that the studio is meant to supplement, not replace the high-quality photography and videography partners the firm has worked with in the past. “Our plan is to provide multimedia services that are in synch with the economics and speed of the Web,” he said. “We have no ambitions to produce national television commercials in-house.”