Odato Marketing Group secured three prestigious public relations awards, including the highest award in the public relations program category, from the Central West Coast Chapter of the Florida Public Relations Association. The awards were presented during the chapter’s Image Awards banquet held at the Fête Polo Grille & Bar in Lakewood Ranch on Thursday, April 21.
FPRA presented an Image Award and a Grand All Image Award to Odato Marketing Group for its work with Noble Juice. An Image Award is given to entries scoring at the highest level. A Grand All Image Award is given for the highest scoring entry in the category of public relations programs. In the fall of 2010, Odato Marketing Group worked with Noble Juice on a comprehensive 10-week public relations and marketing campaign to improve Noble Juice volume in the central Florida Publix chain, with focus on raising brand awareness and trial with consumers in the central Florida region. After the first week of the campaign the 250 Lakeland Division Publix stores were sold out of Noble Juice. Juice re-orders for the next weeks ran 190 to 300 percent above re-orders from the previous year. Demonstrating a strong residual effect, follow-up promotions run in-store after the campaign ended realized 300 percent better return than average.
Odato Marketing Group also won an Image Award for its work on the Vote Yes For Tax Exemption campaign. During the summer of 2010 Odato Marketing worked with The Greater Sarasota Chamber of Commerce to create materials that would shape public opinion about an Ad Valorem Tax Exemption Program which would encourage business growth and job creation, in order to persuade Sarasota voters to vote early on the issue. The message strategy and creative design resulted in an overwhelming success, with the vote passing by 67 percent.
“Winning these awards is a compliment and a mark of achievement. It’s exciting to know that our entries were judged by the ‘best of the best’ public relations professionals from the around the state,” says Rich Odato, president of Odato Marketing Group. “The entry and awards process not only gauges the quality of work we are producing, but also validates the professionalism and excellence we provide to our clients.”
The local FPRA Image Awards program represents the very best examples of innovation, planning and execution in public relations. Certified public relations counselors from around the state judged the chapter’s entries. In February, Odato Marketing Group earned two silver Addys for the Vote Yes For Tax Exemption poster photography for the Sarasota Chamber and a newspaper specialty insert for Noble Juice. Odato Marketing also scored a best in category, earning an AMY Award for its Noble Juice advertising project.