Odato Marketing Group is one of the three finalists for Young Business of the Year in Sarasota. The script for my video interview follows. The question was: “What advice would you give someone who is thinking of starting a business?”

When someone is thinking of starting a business, there are plenty of books, Web sites and counselors out there that can help with writing a business plan, raising capital and making sales.

But I think too many companies fail to invest enough time defining their values. Every entrepreneur should create a written values statement and look for partners, employees and even customers who share those values.

At Odato Marketing Group, we have our Cornerstones, which are Integrity, Attitude, Ideas and Results. They help us stay focused on what’s important and guide us through the thousands of daily decisions that our business plan couldn’t anticipate.